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Starts mixed

Usual mix in Scale · When a form or email lead arrives.

Leads

Reads inbound form or email leads, writes a one-paragraph brief, and routes to sales. Usual mix from Scale. The same seat can be swapped onto Growth. A person still owns the deal.

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Needs
The form or CRM, and who a good customer is in your own words.
Delivers
A one-paragraph brief and a routed record for sales.
You stay in charge
The brief and the route. You set whether first outreach goes out.

Used for

  • A form at 22:00

    Someone submitted after hours. The worker writes a one-paragraph brief and routes it. Sales still owns the conversation.

  • Can you send a price, to info@

    The ask landed in the shared box. The worker turns it into a lead record and a short brief. You set whether a first reply goes out.

  • A partner forwarded a name

    The mail is a name and a company, not a form. The worker files it the same way. A person still decides who talks.

  • Spam next to a real one

    Junk sits beside a real company. The worker still writes the brief for sales to see. It does not throw people away on its own.

Who does this today

Sales or the inbox owner who currently opens every form submit. The person who still finds a real name mixed with spam at 22:00.

What it does not do

You set whether first outreach goes out. A person still owns the deal. It does not score people as a black box.